Saturday, 2 November 2013

3 sure tips that put your car dealership ahead of competitors.

     Remaining competitive is one important area every serious business owner needs to concentrate on. You can even dominate the market place. If you do, you gain huge sales, profitability and general success to the business.
     To get ahead of your competitors and dominate the market, here are 3 sure tips that put your car dealership business ahead of competitors you can use.
    
     1:KNOWING YOUR CUSTOMER:- We have always heard phrases like "the customer is always right", "the customer is king", etc. This is especially true for car dealerships. So why don't you try and know what the king wants. The best thing to do is to give him what he wants so that you can remain in business. This is because he has the power to do and undo your business success. Be a pioneer ( by being innovative and creative ) in understanding what the customer wants. Be sure that your customers get the 'wow experience' with you. Let all the cars you sell at your dealership have quality and style. Let those that buy your cars feel good and they will surely come back. Instead of being a copy-cat, let your customers copy you. A lot of things are happening in the car dealership business world today that people are reacting to. This is because a few dealerships are creating a standard style to stay ahead in competition. Customer wants are always changing so be knowledgeable, always research and study to know what's new in the industry.

     2:-ALWAYS ADJUST:- "Change is the only constant thing in life". Because this is true, be ready to adjust to all change demands of your customers. Don't say that's how you met things or that's how they are done in other places, so you have to leave it like that. If you leave it like that, you might not be meeting the demands of your customers. Once they know you will not change with their demands, you are out of business, because they are the reason you are in business in the first place.
     Always look at what products your competitors have in stock, the price they are charging, what value they add and what features customers are asking for. Is there a gap in a particular area of your market?

     3:-BE SMART:- Most companies have standard modes of operations. This is what gives them their own techniques and strategies for staying ahead in business. You must create and implement modes of operation that will give you an edge in the car dealership industry.
     Competitors are often predictable. They might compete with price or quality. You have to be smart to find out what your competitors are up to. So get really involved in your industry's community, know what is going on, don't just be an observer, participate in the community.
     Having an ear to the ground often has a lot of merit. When you know the competitor's strength and weaknesses, you can beat or counter their offers.
     By looking at their websites, other people's websites and requesting data from places like companies house and libraries, you can discover much about your competitors without commissioning a new research project. This is possible because some companies accomplish feats and place them in libraries for generations to see.
     In conclusion, remember, gaining the market leader position brings huge sales, profitability and success. So use these 3 tips that put your car dealership ahead of competitors and watch yourself become the market leader.
     Please post your comments or other tips. You are welcome to do so. Till next week.    

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