more car dealership customers, more sales and more money.

     These week I want to encourage us to acquire more car dealership customers because this will lead to more sales which will in turn lead to more money for the owner of the car dealership.
     First let's define the word 'customer', according to wikipedia. "A customer (also a client, buyer or purchaser.) is a recipient of a good, service, product or idea obtained from a seller, vendor or supplier for a monetary or other consideration.
     If you are offering any of these customer wants as a seller, vendor or supplier, then you are on a serious journey. I f it were possible, you would have been glad to just make money without customers. But because it is not possible, you scratch your head, clean sweat from your forehead and have sleepless nights over how to sell more to more customers.
     Understand the following facts about customers and you are on your way to having more of them and selling more and more to them because you gain their loyalty and brand recognition.

• YOU NEED CUSTOMERS TO MAKE MONEY :- The whole business of car dealership is about the customer. Understand this fact and the sky is your limit. It is the number of customers you are able to satisfy that determines your turnover, it is your turnover that in turn determines your income. And without income and adequate cashflow, your business grounds to a halt.
• HOW DO YOU SELL MORE TO MORE CUSTOMERS? :- As a dealership business you need quality sales to stay alive. And sales volume depends on the number of customers you  have and how much you are able to sell to each customer. This goes to show that the question you should be asking yourself as a car dealer is how do you sell more to more customers. Please always crack your brain about this.
• CUSTOMERS REACT DIFFERENTLY TO THE SAME PRODUCT DEPENDING ON THE SEASON OR ENVIROMENT :- Seasons and enviroment affect customers reaction to the same product. In the case of cars, a customer might like one car during the rainy season but prefer a different one during the dry season. He might ride one type of car when in Nigeria and seem to be loyal to that brand, but when in another country, the customer changes loyalty and becomes loyal to another brand.
• THE CUSTOMER'S LOYALTY :- I want you to as a car dealer understand that the customer is not really loyal to the brand of the car, the customer is loyal to you the dealer, because, you are supplying him a particular car brand that is for the time being, loyal to meeting the customer's needs.
• THIS IS 2013 :- Some 80-90 years ago, advertisements were meant to persuade customers to buy a particular product. Today's customers have changed, customers are not the same. Even the most expensive adverts fail in terms of customer conversion. The cost of advertising is even going higher everyday and if you are not one of the strong companies you might not even survive the high cost of advertising. So now how do you reduce your heartache and get more customers? The answer is very simple. The solution is the last fact amongst those I said will put you on the way to having more of them, just read on.
• BE LOYAL TO YOUR CUSTOMERS :- Yes that is correct. The times have changed, the customer is now king. Make your marketing and advertising team understand that the focus has now shifted from how to make the customer loyal to your brand. The focus is now on learning how to be loyal to your customers. You have to ask your customers genuine questions on how to help them, and make sure you help them. It is a fact that in terms of cars, most customers don't really know what they want. And for that, your advertising should be meant for educating them about your products. Ask them questions, know what they really want, provide genuine solutions to their problems and watch how they crown you king with their money.

     In concluding, I will assure you that if you can know and implement these facts, then, be rest assured that you will truly have more car dealership customers, more sales and more money for sure. Please add your comments, I will be glad if you do.          

car dealers can become billionaires

   Welcome reader, this week, we shall be looking at car dealers and the billionaire status. We are going to look at how car dealers can become billionaires. I am not going to list car dealers that have already attained the status because that is not the focus of this article. Rather, this article shall look into traits and attitudes of billionaires to encourage car dealers that are just starting out and even those that are already established but are not seeing much growth.
    I have studied individuals that have attained the status from around the globe. This is a summary of my findings on their traits, attitudes, mindsets and behavior. I am not saying that a car dealer has to copy all this traits as a businessman or an entrepreneur. Modelling success is about picking out those things that will work for you in relation to where you are headed. Here is a list of the traits that I have summarized.

• DRIVEN:- Billionaires have drive, they are always stretched, about to take off. It's like there is one fire in their bum bum and if they sit too long in a place, their bum will disappear. They are always moving.
•   COMPETITIVE:- The competition they have is about going inside of themselves to look for ideas of improving on already valuable services/products.
• DISCIPLINED:- This means they are not out of order, they are in control. They move when they want to move, something doesn't just move them.
• FOCUSED:- They do not let themselves get distracted by smaller details/issues. They are always focused on their set goals/targets.
• DECISIVE:- They are not hesitant, whenever they decide to do something, they immediately hit on target.
• PURPOSEFUL:- Purpose is the magic of meaning to life, when you are out of purpose, you are out of order, you don't have direction. this shows they are deliberate in their actions.
• CREATIVE:- They always bring something new and unique into existence. For this trait of being originative and imaginative alone, car dealers can become billionaires if they are creative enough.
• PLAYFUL:- The pursuit of success is always fun for them. If you study them closely, you will find that their journey to success is always pleasantly humorous.
• RISK TAKERS:- We are not talking about the weight or volume of risk here. We are talking about how they view risk.
• DARING AND COURAGEOUS:- When you take risks, you need this trait very much. You need the character of boldness to go through risky business ventures like car dealership.
• PIONEERS:- Billionaires are not copycats, they are pioneers. They always arrive the earliest in new business territories. They are the first in any effort of solving problems.
• PERSISTENT:- They don't give up. If they try a formula and it doesn't work, they find another one and try it.
• RESILIENT:- They see everything through to the end. They perform against all odds.
• OBSESSED WITH EXPANSION:- They believe that whatever status you have reached, you can still use more.
• THEY THRIVE ON DEALS:- They are always negotiating and striking deals.
• RESPECT FOR VALUE OF MONEY:- They buy expensive things but they always insist on quality.
• FEROCIOUS CURIOSITY:- They are always asking questions. This curiosity leads them to constant improvement.
• FIERCE DEDICATION:- They are not only dedicated, but they are dedicated fiercely.
• HUMILITY:- Humility is agreeing with who god says you are, they do just that.
• LEARN BY MISTAKES:- They pay close attention to feedback and they use it to adjust their radar.
• FLEXIBILITY:- Since change is the only constant thing in life, billionaires always adjust to accommodate change.
• CONSTANT IMPROVEMENT:- No matter where they are, they are always improving themselves, their business and any other thing about them.

   There you have them, my summary of traits of billionaires, which if they will model and follow them, I believe car dealers can become billionaires. The reason being, if you model success, you are bound to become successful yourself, or what do you think. Please post your comments and additions.   

3 sure tips that put your car dealership ahead of competitors.

     Remaining competitive is one important area every serious business owner needs to concentrate on. You can even dominate the market place. If you do, you gain huge sales, profitability and general success to the business.
     To get ahead of your competitors and dominate the market, here are 3 sure tips that put your car dealership business ahead of competitors you can use.
    
     1:KNOWING YOUR CUSTOMER:- We have always heard phrases like "the customer is always right", "the customer is king", etc. This is especially true for car dealerships. So why don't you try and know what the king wants. The best thing to do is to give him what he wants so that you can remain in business. This is because he has the power to do and undo your business success. Be a pioneer ( by being innovative and creative ) in understanding what the customer wants. Be sure that your customers get the 'wow experience' with you. Let all the cars you sell at your dealership have quality and style. Let those that buy your cars feel good and they will surely come back. Instead of being a copy-cat, let your customers copy you. A lot of things are happening in the car dealership business world today that people are reacting to. This is because a few dealerships are creating a standard style to stay ahead in competition. Customer wants are always changing so be knowledgeable, always research and study to know what's new in the industry.

     2:-ALWAYS ADJUST:- "Change is the only constant thing in life". Because this is true, be ready to adjust to all change demands of your customers. Don't say that's how you met things or that's how they are done in other places, so you have to leave it like that. If you leave it like that, you might not be meeting the demands of your customers. Once they know you will not change with their demands, you are out of business, because they are the reason you are in business in the first place.
     Always look at what products your competitors have in stock, the price they are charging, what value they add and what features customers are asking for. Is there a gap in a particular area of your market?

     3:-BE SMART:- Most companies have standard modes of operations. This is what gives them their own techniques and strategies for staying ahead in business. You must create and implement modes of operation that will give you an edge in the car dealership industry.
     Competitors are often predictable. They might compete with price or quality. You have to be smart to find out what your competitors are up to. So get really involved in your industry's community, know what is going on, don't just be an observer, participate in the community.
     Having an ear to the ground often has a lot of merit. When you know the competitor's strength and weaknesses, you can beat or counter their offers.
     By looking at their websites, other people's websites and requesting data from places like companies house and libraries, you can discover much about your competitors without commissioning a new research project. This is possible because some companies accomplish feats and place them in libraries for generations to see.
     In conclusion, remember, gaining the market leader position brings huge sales, profitability and success. So use these 3 tips that put your car dealership ahead of competitors and watch yourself become the market leader.
     Please post your comments or other tips. You are welcome to do so. Till next week.